The actions of a group of students in Nova Scotia following an incident of bullying, has created a global movement. When a grade 9 student faced homophobic taunts and threats of violence for wearing a pink shirt, David Shepherd and Travis Price acted by buying and wearing pink shirts as a sign of support. Other students at the school joined in and amplified their actions, sending a message that homophobia and bullying will not be tolerated.

On February 27, 2019, we encourage everyone to practice kindness and wear pink to symbolize that you do not tolerate bullying. 2019 Focus is: Cyberbullying.